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No Approved Therapeutic Claims, a clearer view

When this tag line is showed in television, my youngest brother used to ask me, “Unsay boot pasabot ana kuya? Dili na tambal?” (What does it mean brother? Isn’t it a medicine?) But as usual, I ignored the question and instead I answered just to shift topic, “Ayaw pagsige tan-aw TV, pagtoon na diha” (Do not keep on watching Television, it’s time to study)

Sample food supplement with the No Approved Therapeutic Claim tag line

Basically, what does it mean when we say “No Approved Therapeutic Claims”? We can actually see this label on many medicines or other related products like food, herbal and dietary supplements and the like. Sometimes, this tag line is showed and can he hear in Television and the radio most especially in the specified product commercial. We, viewers and product consumers, definitely disregarded this information and continue on taking in to our system. But what does this message tells us? Here is my word for word translation and understanding on the said statement:

Therapeutic” means any medicine or therapy that cures disease or relieve pain while “Claim” means an assertion that something is true or factual. Going back to the said statement, No Approved Therapeutic Claims, obviously means that the product has no factual affirmations and has no proven evidences that it can cure disease, illness or relieve pain.

And now we have the layman’s point of view and understanding of this line, what can an ordinary consumer or individual do about this stuff? Recently, there is a revision of this unnoticed line. From the traditional “no approved therapeutics claim“, it is now replaced with “Important notice: The product is not medicine and is not to be used for treating diseases.” Translated into Filipino: “Mahalagang paalaala: Ang (name of product) ay hindi dapat gamiting panggamot sa anumang uri ng sakit.” Thanks to our Secretary of Department of Health on this move, at least Filipino families who are member of the poverty line do understand and will now take consideration of this reminder. To note that Filipinos spend P150 billion on health supplements and half of that amount is spent on products with no proven curative effects, so in the first place, we should not spend billion just for this medicines and the like.

But the challenge of this move is not yet done for it was observed lately by many users; marketers target the online community with the same marketing strategy of selling food supplements and or medicines. A good example of marketing tool online is Facebook, which in recent news is dubbed to be the third largest country if the said online social community is accounted as country. Lots of users and potential consumers logged in to Facebook daily and if they do not take into consideration the “important notice” rule, and then I bet there is no sense of changing the reminder into a more understandable version. We should be extra cautious next time.


July 29, 2010 - Posted by | food, from internet, news, personal, pinoy, SEO, Writeups


  1. […] of Health should start a move in collecting all medicines, which includes BFAD permit and those no approved therapeutic claims, in a certain database or website for the purpose of information dissemination and for the case […]

    Pingback by What is Saridon? « EUTS: everything under the sun | July 30, 2010 | Reply

  2. thnx for the information…and now i understand wat does the line mean,,,,matagal na akong maraming doubts kung ano talaga ang ibig sabihin ng no therapeutic claims….

    Comment by Dexter | March 27, 2012 | Reply

  3. thanks now i know but medicine/synthetic med only kills the bacteria/virus which is the cause of the disease and only food can regenerate of the cells damage by the virus/bacteria and thanks for the food supplement which is natural
    w/ no side effects.

    Comment by jhun | August 27, 2012 | Reply

  4. this information help me in my business .. simple but very easy to understand ..

    Comment by pchee auman | November 5, 2012 | Reply

  5. ang alam ko hindi lang kasi sila pwede mag claim na nakakatulong ung supplements in certain diseases. it doesnt necessarily mean that a supplement doesnt work..hindi nga lang pwede ipangreplace sa gamot kasi supplement ito (sup·ple·ment (s p l -m nt). n. 1. Something added to complete a thing – from google) at hindi multivitamins, hindi lahat ng essential vitamins and minerals nakakain ng isang tao sa isang araw kaha mahalagang mag multivitamins..

    Comment by Katrina | January 4, 2013 | Reply

  6. yeah its only a food sup.ple.ment,,, but it can help a lot of peoples to enhance their

    immune system,,,,and many people dont know that why they can got sick? is because of the lost control of their immune system…and that immune system is a god given to us as a doctors inside our dapat un ang unahin natin bigyan ng pansin.

    Comment by jen | February 17, 2013 | Reply

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