EUTS: everything under the sun

All Stories Revealed Under The Sun

What is Saridon?

Familiar with the said medicine? Saridon is the name, but do consumers really know it? Saridon has been a common name or a usual medicine or a mother’s request for an errand to her son. In fact, Saridon is a pain killer that is popular in Visayas and Mindanao due to its affordable price. It’s currently being marketed as a clinically proven safe and effective pain relief against headache, muscle pain and toothache. It is also proven to work faster and better without sacrificing safety. But are we really safe with Saridon?

But it was a buzz online and even in the real world that Saridon contains a certain phenacetin and its new formulation contains propyphenazone that gives negative side-effects by those who take it. What is this propyphenazone and why it harms people who in the first place are looking for a good and effective pain killer?

The reformulated Saridon contains propyphenazone. It is a derivative of a different family of analgesics. It is not a derivative of phenacetin. It is Paracetamol that is an active metabolite of phenacetin.” there goes Dr. Luis Abola, MD, FPCP, Medical Director ng Bayer HealthCare-Consumer Care. But for me, this explanation do not help the virtual world to understand and know more about the product or the medicine.

A better marketing and drive for every medicine products online are very important not just for the reason of selling it but for the consumer’s right of proper label and information. And as I checked or searched Saridon online, what came up first is the famous wikipedia site. For every product or company, they could have make a site for this.

For me, Department of Health should start a move in collecting all medicines, which includes BFAD permit and those no approved therapeutic claims, in a certain database or website for the purpose of information dissemination and for the case that costumers or consumers has inquiry or complaints regarding the said product.

In this new era, wired earth as others said, all company and products owner should adapt to change and innovation. They must impose proper online marketing of their assets and of course, they should offer an innovative or interactive site or repository for costumer’s satisfaction. In this way, they would keep the so called loyal consumers and in the near future, encourage new consumers to buy their products.

Saridon is just one of the many products that need to be noticed and give importance online, just my thoughts, what you think?

July 30, 2010 Posted by | food, from internet, news, personal, pinoy, SEO | | 2 Comments

No Approved Therapeutic Claims, a clearer view

When this tag line is showed in television, my youngest brother used to ask me, “Unsay boot pasabot ana kuya? Dili na tambal?” (What does it mean brother? Isn’t it a medicine?) But as usual, I ignored the question and instead I answered just to shift topic, “Ayaw pagsige tan-aw TV, pagtoon na diha” (Do not keep on watching Television, it’s time to study)

Sample food supplement with the No Approved Therapeutic Claim tag line

Basically, what does it mean when we say “No Approved Therapeutic Claims”? We can actually see this label on many medicines or other related products like food, herbal and dietary supplements and the like. Sometimes, this tag line is showed and can he hear in Television and the radio most especially in the specified product commercial. We, viewers and product consumers, definitely disregarded this information and continue on taking in to our system. But what does this message tells us? Here is my word for word translation and understanding on the said statement:

Therapeutic” means any medicine or therapy that cures disease or relieve pain while “Claim” means an assertion that something is true or factual. Going back to the said statement, No Approved Therapeutic Claims, obviously means that the product has no factual affirmations and has no proven evidences that it can cure disease, illness or relieve pain.

And now we have the layman’s point of view and understanding of this line, what can an ordinary consumer or individual do about this stuff? Recently, there is a revision of this unnoticed line. From the traditional “no approved therapeutics claim“, it is now replaced with “Important notice: The product is not medicine and is not to be used for treating diseases.” Translated into Filipino: “Mahalagang paalaala: Ang (name of product) ay hindi dapat gamiting panggamot sa anumang uri ng sakit.” Thanks to our Secretary of Department of Health on this move, at least Filipino families who are member of the poverty line do understand and will now take consideration of this reminder. To note that Filipinos spend P150 billion on health supplements and half of that amount is spent on products with no proven curative effects, so in the first place, we should not spend billion just for this medicines and the like.

But the challenge of this move is not yet done for it was observed lately by many users; marketers target the online community with the same marketing strategy of selling food supplements and or medicines. A good example of marketing tool online is Facebook, which in recent news is dubbed to be the third largest country if the said online social community is accounted as country. Lots of users and potential consumers logged in to Facebook daily and if they do not take into consideration the “important notice” rule, and then I bet there is no sense of changing the reminder into a more understandable version. We should be extra cautious next time.

July 29, 2010 Posted by | food, from internet, news, personal, pinoy, SEO, Writeups | 6 Comments

Cebu Institute of Technology – University initiates Blogging Seminar

This post maybe a little bit of late because I was filled with lots of tasks in the office and assignments at school thus I am very sorry to those who are eager to read my review of the event last weekend. So how did it start?

Ms Leah Velasco giving her welcome address

Ronnel and his co-host chick

Alex and friends performs live

Basically, The “Blog ta bai! University na ta!” seminar last July 24, 2010 which was held at the Masscom Theatre aims to spread the news online that the formerly known CIT is now a proud Cebu Institute of Technology – University. The Computer Students Society (CSS) of College of Computer Studies (CCS) lead by Ronnel Labrador Padillo organized the affair and indeed, a successful one.

I then start it all

MS Leah and others enjoying my talk or my face? lolz

Before the seminar started, I got a chance of a chit-chat session with CSS adviser Ms Leah Velasco. We talked more on the history and development of blogging community here in Cebu and i proudly told her that technologians like Vernon Go, Clarence Mongado, Kevin Ray Chua and other CBS members worked hand in hand for the betterment of Cebu Bloggers Society Inc and she was overwhelmed of the news.

Chua, playing with Iggy’s DSLR

I then talked about Blogging 101; What is Blog, Types of Blogs, How to make a blog using blogspot and wordpress, Advantages and Use of Blog and I ended sharing some pictures of CBS in our attended events. In the middle of the talk especially in the Types of Blog section, I proudly presented some of the Cebu Bloggers blog sites like Rabsin (Music Blog), Sinjin Pineda (Travel Blog),Ley Lander (PhotoBlog), Kristine Roa (Fashion Blog) and other notifiable bloggers like Ariel Lallisan (Personal Blog) and Coy Caballes (Vlog). After my part, Our CBS President, Vernon Joseph Go took the spot light with his Making Money online topic.

Iggy preparing his camera

I found my listeners very attentive in capturing every words i spoke and I am glad about that. They even repeat it when I am about to talk it again during the session. And the most funny thing, they call me Mr. Speaker when I met them at CIT-U after the event. They even stop by and ask for some tips about the theme of their newly created blog. yes! They have crreated their blog and most of their first entry is the much talked seminar.

Another audience shot, woots!

Sir Allan of CIT-u SSG

Thank you to the CSS organizers, and special mention to CIT-U SSG President, Sir Allan, and to all attendees from different colleges. To my dear friends who just created their blogs, welcome to the blogging community and be proud, “Blogger ko bai!</strong>

July 28, 2010 Posted by | Cebu Bloggers Society, Cebu Events, happenings, news, personal, pinoy, SEO | | 3 Comments